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 How to Turn Your Clients Into
Cheerleaders
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Recorded
live at the AICPA Small Firms Conference
An overview of how to
increase client loyalty, gain more referrals, and expand your practice.
Highlights:
- Your “invisible report card” from
clients.
- The missing side of quality
- The foolproof system of quality control in client
relations.
- The real purpose of
“standard” billing rates
How you will
benefit . . .
- Learn how clients think.
- Retain clients better and increase their
satisfaction with your firm
- Improving your ability to render services that
clients perceive as high quality.
- Recognize value billing opportunities
Your
“How to Turn Your Clients Into Cheerleaders” learning system
includes:
- Dave’s live presentation, plus responses to
questions from participants on two audio cassettes
- A 12-page study guide with program outline,
illustrations, and summary of key points
- Binder for cassettes and manual
Listing of
cassettes
Contents: Services and Products
| Home | Background | Services & Products
| Key Issues |
| Seminars | Recommended
Reading | Order Form |
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Client-Centered Service: How to Keep Them
Coming Back for More
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An in-depth program that tells you precisely
how to manage client relationships to increase client loyalty, reduce your
exposure to price competition, gain more referrals, and increase
profitability.
Here’s what CPAs say about Client-centered
service:
- “Best MAP seminar I have attended in
32 years in practice.”
- “I wish I had brought my whole
staff.”
- “Very good — one of most
useful seminars I have gone to.”
- “Thank you — I think I learned
something — and I have attended several sales and service seminars
and purchased several cassette programs from other consultants.”
- “He said a few things I did not want
to hear but needed to hear.”
- “I can use this to increase my overall
effective billing rate.”
- “I plan to have retreat of firm next
weekend to further explore and take action in these areas.”
Highlights:
- How clients decide if you are technically
competent
- The two types of marketing needed to
keep clients happy
- Why “marketing schizophrenia”
increases writedowns
- Why clients do not buy accounting
services and what they really buy
- What clients mean by “quality
service”
- How to project a quality image and stand above
the crowd
- The “Robin Hood system” of billing
- How to overcome the six causes of service
problems
- Seven ways to shape clients’ expectations
and set yourself up for a client-service “win”
- An inexpensive — but foolproof —
quality control system for client relations
- The missing side of quality
The results? You can manage the client
relationship to
- become virtually irreplaceable to
clients
- establish a reputation with clients and referral
sources for high quality
- build client loyalty and new business referrals
- increase profits by rendering services which
clients are willing to pay more for
How you will
benefit . . .
- Charge higher fees (typically between 6% and 32%
higher than average)
- Take advantage of value-billing opportunities
- Get more and better word-of-mouth advertising
- Get more referrals from both clients and others
- Clients will stay with you longer
- Take smaller writedowns
Your
“Client-Centered Service” learning system includes:
- Nine exciting sessions on six audio cassettes
- A separate, comprehensive 36-six page work-study
guide with program outline, illustrations, and summary of key points
- Binder for cassettes and manual
Listing of
cassettes
Contents: Services and Products
| Home | Background | Services & Products
| Key Issues |
| Seminars | Recommended
Reading | Order Form |
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Getting New Clients: The Key to a
Growing Firm
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An in-depth program that tells you step by step
how to identify, meet, and bring in new clients.
Highlights:
- Why people do not buy accounting services... and
what they really do buy
- Where marketing power really lies
- The three reasons you cannot “sell”
based on technical expertise
- The six steps in making a sale
- How to tell who the good prospects are
- How to work a meeting
- The three main barriers to meeting people and how
to cure them
- How to build lasting relationships
- How to get appointments with prospective clients
- How to present your capabilities in ways clients
can understand
How you will
benefit . . .
- Project a professional image that draws
people to you
- Learn to meet people comfortably and easily
anytime, anywhere
- Learn low-risk selling skills
- Get more referrals from existing clients.
Your
“Getting New Clients” learning system includes:
- Five inspiring sessions on four audio cassettes
- A 16-six page work-study guide with program
outline, illustrations, and summary of key points
- Binder for cassettes and manual
Listing of
cassettes
Contents: Services and Products
| Home | Background | Services & Products
| Key Issues |
| Seminars | Recommended
Reading | Order Form |
David
Cottle Consulting
36813 Alaqua Court
Eustis, FL
32736
Tel: (352) 301-4725
Fax: (772) 673-0293
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